Donald Trump’s favorability rating has never much passed 40% that’s OK with him. In fact, it’s his reelection plan.
His strategy is one that assumes mobilizing an energetic base is more important than appealing to undecided middle-of-the road voters. His far-right policies and combative rhetoric reinforced by conservative media are intended to keep his base in a state of frenzy about the threat to America he’s fighting against.
